Its been more than a month since my trip to Switzerland, but a very busy schedule here and more travel have meant I havent been able to post earlier.
In any case, here's some pics and info from the trip.
For the most part, the trip was a special visit to hummel sponsored club FC Thun. As you may remember Thun qualified for the Champions League last season, and I attended one of their final group stage games against Ajax in Bern, Switzerland.
More info and pics after the Read More link below.
This trip, the meeting with the team at their home pitch in Thun focused on presenting the new 2007 Football boot collection, and working directly with a few of the players selected to test new 2007 products.
Overall, the response to the new collection was overwhelmingly positive with demand for test shoes higher than samples we had to give! Keep an out out in future matches and training sessions for these new hummel boots on the feet on FC Thun.
The Thun home pitch and training facilities were also great to see. Located in the foot of the Bernese Obleand Swiss mountains, by lake Thun, the view and beauty of the surrounding environment are incredible. Surely one of the best locations possible to train and inspire an athlete!
Labels: development, football, photo, process, Switzerland, testing, Travel, trend
