Concurrently with the pattern development, colorway options and material specification is worked out.

To develop narrow down the colorway and final spec, first, a wide range of color options are quickly explored. Using the outline drawings of the style in illustrator, a number of different directions can be discussed and looked at.

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Normally, the footwear designer will first create many options, then later reduce the options and further develop the stronger ideas, to present to Sales and Marketing for consultation and final selection.

Once the colorways for each style have been explored, and an overall line plan direction identified (at hummel, because we have such small collections, with few styles, I try to create a strong collection theme or plan in colors/materials), material and color specification is determined.




This process involves picking the Pantone colors for each part and the corresponding material. At this stage, for simple shoes like these, an jpeg file is created from Illustrator with material callouts for the factory to follow.