I get a lot of emails about interest in the footwear design process. Most commonly, it is requests to share the sketches, drawings and concept design process. Here are a few pages from my portfolio that cover this process. These sketches help illustrate the concept design process from inspiration to idea exploration to technical design and specification.
These examples are from my design of the hummel 9.1, from the 2005 Indoor Collection.
More pics after the Read More link below.
The first step of the concept design process is inspiration and general design direction. In this case, a lot of inspiration came from the unique Scandinavian aspect of the hummel brand. Looking at the combination of Scandinavian modernism, technology and design found in places like Volvo car design, Stelton tableware, and Arne Jacobsen furniture, a clean, refined aesthetic was developed with formal cues between organic and geometric.
Initially, concept design explored a wide variety of solutions, looking at branding, overall pattern resolution and functional characteristics and features.
Once a general aesthetic direction was developed, further exploration was done in functional and feature-based systems. Working with professional players and teams, areas of focus in cushioning, support and durability were identified.
Here, technical specifications, construction and details are worked out, as well as material and colorway options. These clearly labelled drawings help communicate design intent to the factory for development of samples.
Outsole technical design and the final product.