Back from a crazy weekend in Berlin! As mentioned, I attended the BBB show, where hummel fashion was presenting our latest fashion and sport fashion textile collections and the world premiere of the new lifestyle footwear, Per Invitation Only and Old School.

Lots of pics coming all this week from the show and Berlin.

Check some pics of the hummel stand below. click Read More for additional pics.






Thursday night I arrived in Berlin, and went directly to the show to help set up. Our other sales people, and German country manager were already there and the stand builders had been working on the set all day. Cut to fit the stand, the new hummel booth featured a photo background and custom stainless steel display mounts and shelves.



Seeing the show in this unfinished state was very interesting. 100% Chaos! Once you check the final pics of the very crowded show as I post them later this week, you'll see.



The hummel stand, S31 was located in the Sport and Street hall, by far the busiest, and our location was in a very high traffic area.



Behin our booth was New Balance and PF Flyers, and hummel represented with a stand as large as those two combined. Not bad for a small brand from Denmark.



More pics and info to come soon on the latest product. stand by.